Dr. Kevin Folta, University of Florida researcher and internationally recognized science communicator, will speak at Utah State University on Monday, February 25.
He said when experts speak to the public they speak like experts; scientists speak like they’re scientists, and make the mistake of sharing too much technical information.
“When really it’s not a question of that at all,” said Dr. Folta. “It’s a question of understanding people’s true concerns, validating their concerns, and then showing them why we do what we do, why it’s important, what our values are and why the research is something they should be supporting.”
Dr. Folta speaks Monday at 3:30 p.m. at the USU Life Sciences Building. The “Dean’s Seminar” is open to everyone. It is co-hosted by the S.J. and Jessie E. Quinney College of Natural Resources, the College of Agriculture and Applied Science and the College of Science.
Dr. Folta said he will discuss how one can communicate that science may help farmers, industrialized world consumers, the environments and the developing world.