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Cache Valley to spend $100,000 on branding initiative - CacheValleyDaily.com : News

Cache Valley to spend $100,000 on branding initiative

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Posted: Monday, February 11, 2013 5:00 pm

LOGAN— Last week, Logan’s Municipal Council voted unanimously to invest $100,000 into a “branding Cache Valley initiative” to be administered by the Cache Chamber of Commerce. They hope it will help bring good jobs and businesses into the area, and emphasize the positive qualities of Logan and Cache Valley.

Several years ago, the state of Utah participated in a similar program, which led to the current slogan, “Life Elevated.”

In debating whether the investment would pay off, Logan Economic Development Director Kirk Jensen said the branding effort promoted earlier by Mark Hurst, a consultant with Salt Lake City’s Connect Partners, is not to increase tourism.

“If we don’t put out a message too, we send a message by default – and who knows what that is. We’ve heard what that is from some people, it’s bad air quality, we’re so remote, we’re isolated, it’s cold,” Jensen said.

Jensen told the council the Chamber will try to get some financial assistance from other sources such as USU, local businesses, and the Governor’s office of Economic Development.

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1 comment:

  • Some_Dude posted at 5:29 pm on Mon, Feb 11, 2013.

    Some_Dude Posts: 17

    "Life Elevated" was a waste of marketing money. Interesting that they are willing to spend $100K to not slide by default or to fight the negative connotations of bad air and the cold.

    I think for $100K you'd do better producing a 30 second video and buying air time than paying that much for another silly slogan.


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