CVTD wants to expand advertising, but Logan Council may say no

The Cache Valley Transit District is looking to expand its burgeoning business of selling ad space on its property, but the organization may find a roadblock with the Logan Municipal Council.In the past year, the CVTD started selling ad space inside and on the side of its fleet of buses. That has generated about $3,000 a month in revenue for the agency says Lisa Peterson, director of marketing for the CVTD. Now, based on that success, CVTD officials want to start selling ad space on their benches and on bus shelters.The Logan Municipal Council discussed Tuesday a proposal to change an ordinance that doesn’t allow off-premise advertising, but not all councilmembers were warm to the idea of changing the ordinance.”I really feel that it deters from the character of our community to put ads,” said Logan Council Chair Laraine Swenson. “I appreciate that we can drive down a regular street of Logan and see lamp posts and lawns and houses and not have our eyes drawn to an advertisement.”I hate the thought of selling our character.”Peterson said CVTD officials are taking a wait-and-see approach with the council’s decision, and they understand that ultimately they may be able to place ads on shelters and benches in some parts of town but not others.”We’re kind of looking tos ee if we get it and what areas we can (advertise in),” Peterson said.Councilman Jay Monson said he’s another person who doesn’t like advertising, especially after seeing it on the CVTD buses.”We’re bombarded by so many things,” he said. “I just don’t think we need it either.”Peterson said there aren’t any estimates yet as to how much additional revenue could be brought into the CVTD if they were allowed to advertise on shelters and benches because they don’t know how many ads they’d be able to place yet. However, as the CVTD is funded largely by sales tax dollars, any additional revenue would be beneficial to the system.No decision was made by the council at Tuesday’s meeting. Any changes to the existing ordinance will be considered at a future meeting.

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