USU students spearhead international Earth Day event

LOGAN, Utah-– A group of Utah State students have been working to organize an event on Saturday, April 24, which will aim to provide the local community with information about the spread of the green movement and the issues behind it. Earth Day 2010 in Logan will take place from noon until dusk at Merlin Olsen Park and is a first ever of its kind for Logan. The event is open to the public and is a belated celebration of Earth Day, which is globally observed on April 22. Earth Day is hosted by RelevanSí, a specialized marketing company dedicated to enhancing the online presence of the green community. On the same day, RelevanSí will be hosting similar events in Buenos Aires and Chicago, but other organizations in the Earth Day Network will be hosting separate events worldwide. The students are working with local businesses and organizations who have seen success from adopting eco-friendly practices or providing green products or services. These businesses and organizations will be present to showcase ideas, products, and services that are currently being used in the green movement. Among a few of the local businesses and organizations scheduled to participate include Campsaver, Utah State’s Organic Student Farm, Utah State University Sustainability Council, Lee’s Plumbing, Winder Farms, and Tony’s Grove. Donations have also been given by Crumb Brothers and Café Ibis. The students have been involved with the promotion, PR, and the planning of the event. “We are very excited about this opportunity, because how often is a university student able to be involved in an event that is held in conjunction with international events?” asks Casey Peterson. “It’s also a fantastic cause and an opportunity to do something different that has such a reaching effect.” In addition to learning from local businesses that have started to become more environmentally friendly, attendees will benefit from learning through a global company with a wealth of knowledge about cost-effective ways to contribute to the green movement. “This event plans to entertain, inform, and above all else, educate business owners, consumers, and even interested individuals with ways they can contribute to the change that today’s environment desperately needs,” said Michelle Swenson, co-founder of RelevanSí. All proceeds will go to a soon-to-be released non-profit video blog which will be ran by RelevanSí. This interactive video blog will elevate awareness and promote education through original documentaries concerning environmental issues. The blog is intended to be for all ages and will provide useful information on everyday actions people can do that will make a difference. All of the attendees, businesses, and organizations will be featured in a story documenting the event on the international blog. The event is the product of the dedication and passion of the group of Utah State students who agreed to coordinate it.

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