He has probably worn every hat in the world of radio: engineer, salesman, on-air personality and management. Now Cache Valley Radio Group owner and president M. Kent Frandsen has been picked for a prestigious award. On Tuesday, May 11 Frandsen will be inducted into the Utah Broadcasters Hall of Fame.Starting as a radio announcer at a Blackfoot, Idaho station while still in high school, Frandsen is now owner of 20 radio stations in the Idaho Falls-Pocatello, Idaho market, Western Wyoming, Logan and St. George.On KVNU’s Crosstalk show Thursday, Frandsen talked about his career in broadcasting and was asked about the future of radio.”As long as we are relevant to our local communities,” Frandsen said, “as long as we reflect the texture and cultures of our communities, I think radio has life and I think it will be secure. “But we’ve got to put focus on that, more emphasis on that, the talent, making sure our presentations are right and that we’re talking to our all-important audience. So I think it will have legs well into the future.”He said there will always be competing forces but radio has remained strong while surviving many different challenges.
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