How can you create a great company living where you love and doing what you love? Building Your Dream on Main Street America is the title of a new book being written by Michael Glauser of the Jeffrey D. Clark Center for Entrepreneurship at Utah State University and discussed Monday on KVNU’s For the People program.
To get information for his book, Glauser traveled cross country by bicycle from Oregon to Virginia and spoke to hundreds of entrepreneurs asking them why they do what they do, why they started and how they are doing. He said, interestingly, not many entrepreneurs are doing it for the money.
“They almost all had multiple streams of revenue, two or three different sources of revenue,” Glauser explained. “They would build one company then they would spin off a related company. They would start investing in real estate.
“They had three or four things they were doing so they weren’t putting all the risk into one product line or one venture or business.”
Glauser said the idea for the book and his trek across America was spurned by technology and its affect on local businesses. Glauser said most of the entrepreneurs looked at themselves as one unique “enterprise” and then asked themselves, “what am I going to do to produce revenue?”
The book looks at entrepreneurs who created jobs in their smaller communities and were very purpose driven. Glauser’s book will be published in early 2016.
For more information about his cross country bike tour, where he stopped and who he interviewed, visit <a href=”https://mynewenterprise.com/dreamride” target=”_blank”>mynewenterprise.com</a>.