Marketing campaign for Logan on the Edge expanding

The Logan On The Edge branding campaign received two awards at the International Economic Development Council's annual conference in Fort Worth, Texas on Oct. 22, 2014.

The Cache Chamber of Commerce has chosen Ideabox Creative to further develop and implement its “Logan on the Edge” campaign.

Troy Oldham, managing director of Ideabox Creative, an integrated communications firm which is a division of Strata Policy, says he’s excited about the chance to work on such an important branding campaign for the community.

Oldham says he looks forward to delivering relevant, interesting and effective ways for highlighting why Logan and Cache Valley are great places to start and sustain a vibrant business.

“One of the first places we start is we need to do some more research,” Oldham says. “We need to find out how many people are aware of the brand and what they think of the brand. Then, I think the big piece is getting a representative voice from business owners here in the valley.

“Why did they locate their businesses here and why do they see this area as being a very vibrant place to build and sustain a business? So we want to capture that voice of those owners because that would give even more credibility with the brand and with the advertising.”

Sandy Emile, executive director of the Cache Chamber of Commerce, says Ideabox Creative understands the Chamber’s expectations to make the “Logan on the Edge” efforts successful.

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