Matching grants available for organizations or events that may draw tourists to Cache Valley

Applications for a second round of matching grants for out of area marketing and new event development are now available at the Cache Valley Visitor’s Bureau. Executive Director Julie Hollist-Terrell says non-profit organizations may receive up to $1500 in matching funds in two different categories: toward advertising existing events in markets outside the area and toward creating events that will entice visitors to spend at least one night in an area hotel.

She says preference is given to events held from October 1-May 15, traditionally the slower months for local hotels.

“We have funded all sorts of different events,” says Terrell, “everything from the Cache Valley Center for the Arts, to the (Cache Valley) Cruise-In, to Celebrate America, to dog sled races to everything in between.

“We are certainly interested in supporting events that will bring people from out of the area to stay in our hotels, especially if they take place during the months that are slower for us, outside of the summertime time period.”

Terrell says event development funds must be used toward expenses to establish a new attraction, activity, festival or program in Cache Valley. Organizations may receive developing funding for a maximum of three years.

She says the main goal is to increase hotel stays in Cache Valley so participants will seek events and marketing strategies that will bring people here overnight. The deadline for applying for a grant is October 31st at 5 p.m. 

The money for the grant comes from transient room taxes collected by hotels in Cache County.

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