Hotel Impossible star shares advice on how to build a personal brand

Anthony Melchiorri spoke as Wednesday's keynote at the Utah Tourism Conference

LOGAN – What advice did one TV celebrity have to share to business owners across the state of Utah? Find, build, and stay true to your personal brand.

Anthony Melchiorri is a hospitality expert and television personality who is the creator, co-executive producer, and host of the Travel Channel’s hotel turnaround show Hotel Impossible. He was the keynote speaker at the Utah Tourism Conference on Wednesday, held in the Utah State University Taggart Student Center.

Look at how you run your business, and how you run yourself, that’s your personal brand,” Melchiorri explained.

He discussed his personal life growing up in Brooklyn and the steps he took to get to where he is today. He said staying true to his personal brand is where he has found most of his success.

He said personal branding is an answer to three questions: What do I look like? What do I feel like? What do I do?

He said the conference’s theme of “Make Your Mark” is talking about the impact a personal brand can have on an industry.

“When an economic downturn comes, how are we going to act? We have to maintain our personal brand and stay true to ourselves in a good and bad economy. Not only for our own good but for the people around us,” he said.

Melchiorri encouraged business owners to know their competitive advantage and project confidence.

“You need to know who you are in your current job. Are you the doer, implementor, or the creator? Once you know your role, you’ll be able to execute it better,” he said.

He said his personal brand goes with his ultimate goal, to try and spread positivity.

“My brand is my suit, my positive energy, and it’s upholding myself.”

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